How UK sales training companies are using AI (2026)
We reviewed the public offer of 175 UK sales and negotiation training firms to see where AI has made it into the product, and where it has only made it into the blog.
Key findings
13%
let learners practise sales conversations with AI.
22 of 175 firms. Among firms with 51+ staff, it's 11 of 21.
66%
sell nothing with AI in it.
116 of 175 firms either say nothing about AI or only write about it.
52% vs 8%
of larger firms sell AI practice, compared with smaller firms.
Size is the clearest dividing line in the data.
1 of 22
firms selling AI practice publishes client results with numbers.
2 more publish client stories without figures.
The market
Five levels of AI in the offer
Each firm sits at the highest level we found public evidence for.
Practice with AI
Learners hold sales or negotiation conversations with an AI buyer, customer or counterpart.
13% 22 firms
AI tools, no practice
AI is part of the product, for example call preparation, coaching nudges on real work or commercial insight, but learners don't rehearse with it.
11% 19 firms
Teaches AI as a topic
Sells a course or workshop on using AI in selling or at work.
10% 18 firms
Talks about AI only
Writes articles, posts or talks about AI, with no AI product or course on sale.
33% 58 firms
No visible AI
Nothing about AI on the website, product pages or recent publishing.
33% 58 firms
Firm size
The larger firms moved first
11 of the 21 firms with 51+ staff sell AI practice: Corporate Visions, Dale Carnegie UK, Huthwaite International, Imparta, RAIN Group, Richardson Sales Performance, SalesStar UK, SBR Consulting, The Gap Partnership, ValueSelling Associates and Vantage Partners. Among the 138 smaller firms, 11 do, and 34% show no AI at all.
The smaller firms that do sell AI practice are mostly specialists. Hartley-Brewer built its own negotiation practice partner. Outshine runs simulated phone calls for its telephone courses. Positive Purchasing's Ruby lets procurement teams rehearse negotiations from the buyer's side.
| Level | Larger firms (21, 51+ staff) | Smaller firms (138, up to 50 staff) |
|---|---|---|
| Practice with AI | 52% (11) | 8% (11) |
| AI tools, no practice | 10% (2) | 11% (15) |
| Teaches AI as a topic | 19% (4) | 10% (14) |
| Talks about AI only | 14% (3) | 37% (51) |
| No visible AI | 5% (1) | 34% (47) |
16 firms with no reliable size evidence are left out of this comparison. None of them sells AI practice.
Positioning
Practice is becoming part of the method
The firms that sell AI practice rarely present it as a separate tool. They name it after their method: SPIN AI Mentor at Huthwaite International, i-Coach AI at Imparta, ValueCoach AI at ValueSelling Associates, RAIN Sales AI at RAIN Group.
Few say who built the technology underneath. What they sell is their method, with a place to practise it between sessions.
This is recent. The launches we could date run from April 2024 (Corporate Visions) and December 2024 (Sandler Training UK) to July 2025 (RAIN Group) and September 2026 (Richardson Sales Performance).
14
sell it under their own product name
8
say a technology partner built it
Evidence
Almost nobody is publishing proof
9 of 175 firms publish a client story that mentions AI. Only 3 of those stories are about AI practice, and only Imparta puts a number on it.
| Firm | About AI practice? | What the firm reports | Source |
|---|---|---|---|
| Imparta | Yes | i-Coach AI study: 350 sellers at eight enterprise clients, over US$140k more revenue per seller a year (firm-reported, AI and training combined) | Imparta client story |
| RAIN Group | Yes | Client executive quote on AI role play revealing performance gaps; no figures | RAIN Group client story |
| Vantage Partners | Yes | Life-sciences client used AI-avatar practice after masterclasses to coach at scale; no figures | Vantage Partners client story |
| Flume | No | GSMA: 700% ROI from a sales transformation that included AI-optimised benchmarking (whole programme) | Flume client story |
| Salecology | No | Client owner testimonial: three times more deals with the same team (self-reported) | Salecology client story |
| SBR Consulting | No | Wealth-manager programme using AI-driven psychometrics: 400%+ ROI and 30% growth against a control group (firm-reported, whole programme) | SBR Consulting client story |
| Scotwork | No | Advertising client: over £10m extra savings and 1,700% ROI; AI prep tool was part of delivery (whole programme) | Scotwork client story |
| Sparks Consultancy | No | Unnamed client: 30% higher call-to-enrolment and 22% higher MRR after four AI agents (firm-reported) | Sparks Consultancy client story |
| Winning by Design | No | Veriff: AI call coaching alongside training improved discovery scores; too early to quantify | Winning by Design client story |
Most of the figures cover a whole training programme, with AI as one part of it. The return on AI practice alone is still unproven in public. Whichever firms publish it first will have the market's only evidence.
Opportunity
95 firms are engaged with AI, but stop short of practice
That's 54% of the market. These firms have the clearest next step.
19
have built AI into the product for preparation, insight or coaching on real work, such as Scotwork's AI preparation tool and MySalesCoach's coaching agent. Learners can't rehearse with any of it.
18
teach AI as a topic, including Mercuri International UK's AI for Sales Professionals and Cegos UK's Boosting Sales Prospecting with AI.
58
publish articles, podcasts or keynotes about AI but have nothing AI-based on sale yet.
How else firms are widening the offer
AI isn't the only way firms are moving beyond the workshop. These are the most common other moves in what firms publish. Counts are minimums.
Self-paced or digital learning
Online academies, e-learning and subscription platforms
25
Fractional or outsourced sales leadership
Running the sales function as well as training it
16
Accredited qualifications and apprenticeships
Levy-funded programmes and Level 3 to 6 qualifications
12
Acquisitions
Richardson bought Challenger, The Gap Partnership bought Negotiation Academy Potsdam, and RAIN Group absorbed Youd Andrews
3
What next
Four moves the data points to
What larger training firms could do next.
Add practice where you already teach AI
21 firms sell courses on using AI in selling. Only 2, Positive Purchasing and The Gap Partnership, also let delegates practise with AI. If clients already buy AI from you, practising the conversations you teach is a short step.
Guide: making courses practical, module by modulePut your method's name on it
14 of the 22 firms with AI practice sell it under their own product name. Buyers are paying for your model of a good conversation. The AI is how they practise it.
Deliver practice under your own brandSell practice between sessions, not instead of them
Hartley-Brewer includes three months of AI practice with its courses, then charges to continue. Corporate Visions includes AI role plays in its sales courses. Lean 4 Sales bundles 100 days of practice with its corporate programmes. Each turns a one-off workshop into weeks of practice and a renewal conversation.
Guide: adding AI roleplay to live trainingPublish your practice data as proof
Only 1 of 22 AI practice firms publishes numbers. Every practice session produces scores, so before-and-after skill data per learner and per team is there to be published. It's the evidence of behaviour change that L&D buyers ask for and end-of-course feedback forms can't give them.
Guide: proving ROI by measuring skill changeSkylar is the leader in AI roleplay for training companies
Skylar builds AI role plays from your method, runs them under your brand, and gives you skill data on every learner and team. You keep the expertise and the client relationship. Skylar adds the practice in between sessions, without adding headcount.
Prefer to deliver it under your own brand? See the white-label sales training platform.
All 175 firms
Where each firm sits, what we found and where we found it. If your firm's entry is out of date, tell us and we'll correct it.
Practice with AI · 22 firms
| Firm | Size | What we found | Source |
|---|---|---|---|
| BMS Progress | 11-50 staff | Progress Lab: AI buyer simulations with scorecards, built with a tech partner | Source for BMS Progress |
| Consalia | 11-50 staff | Role-play agent and AI call analysis built with a tech partner on Consalia research | Source for Consalia |
| Corporate Visions | 51-200 staff | AI role plays included free in its sales courses, built with a tech partner | Source for Corporate Visions |
| Dale Carnegie UK | 51-200 staff | DaleBot app from Dale Carnegie: AI-driven role plays and an AI sales coach | Source for Dale Carnegie UK |
| Delta Learning | 11-50 staff | Own-brand AI Practice & Coaching with simulated buyers; first client pilot under way | Source for Delta Learning |
| Global Performance Group | 11-50 staff | AI skill practice and on-demand role play inside its programmes | Source for Global Performance Group |
| Gyroscope International | 11-50 staff | AI practice and feedback for rehearsing conversations, through a partner product | Source for Gyroscope International |
| Hartley-Brewer | 2-10 staff | Own AI Practice Partner for negotiation simulations, three months included with courses | Source for Hartley-Brewer |
| Huthwaite International | 51-200 staff | SPIN AI Mentor and an AI customer simulation for SPIN practice | Source for Huthwaite International |
| Imparta | 51-200 staff | i-Coach AI: role play, call analysis and coaching; reports revenue gains across eight clients | Source for Imparta |
| Lean 4 Sales | Solo | 100 days of AI role play in corporate packages, built with Skylar | Source for Lean 4 Sales |
| Mentor Group | 11-50 staff | AI pitch practice resold in client programmes, built with a tech partner | Source for Mentor Group |
| Outshine | 2-10 staff | Simulated phone calls with AI employer personas | Source for Outshine |
| Positive Purchasing | 11-50 staff | Ruby: negotiation planning and AI role play for buyers; courses teach AI-assisted negotiation | Source for Positive Purchasing |
| RAIN Group | 51-200 staff | RAIN Sales AI: conversation role play, plan feedback and skills analytics | Source for RAIN Group |
| Richardson Sales Performance | 200+ staff | AI buyer role play inside Accelerate Prism, built with a tech partner | Source for Richardson Sales Performance |
| SalesStar UK | 51-200 staff | S.A.R.A. AI role practice accelerator | Source for SalesStar UK |
| Sandler Training UK | 11-50 staff | AI Roleplay Coach built with a tech partner, plus AI call summaries | Source for Sandler Training UK |
| SBR Consulting | 51-200 staff | AI-Deal Room: sales simulation against an AI-built buyer company; AI manager coach built with a tech partner | Source for SBR Consulting |
| The Gap Partnership | 200+ staff | Negotiation Studio with AI planner and simulator; sells The Art of AI in Negotiation | Source for The Gap Partnership |
| ValueSelling Associates | 51-200 staff | ValueCoach AI: buyer role play and live-pipeline coaching | Source for ValueSelling Associates |
| Vantage Partners | 51-200 staff | Vantage AI Simulation Studio: audio and video role play; published client story | Source for Vantage Partners |
AI tools, no practice · 19 firms
| Firm | Size | What we found | Source |
|---|---|---|---|
| Ahead of Sales | Solo | Ask Jerry, an AI sales-direction assistant trained on its own framework | Source for Ahead of Sales |
| Alate Business Growth | 2-10 staff | Resells team-performance licences with an embedded AI coach | Source for Alate Business Growth |
| Black Isle Group | 11-50 staff | Daily AI-powered practice nudges and an AI practice partner; conversation practice not confirmed | Source for Black Isle Group |
| Calex UK | 200+ staff | AI-powered personalised learning service; no AI in its sales training | Source for Calex UK |
| Chameleon Partnership | Solo | AI-enabled research and scenario planning; AI negotiation-script product for consumers | Source for Chameleon Partnership |
| DLA ignite | 11-50 staff | Signed its first deal including an AI teammate that writes social selling content | Source for DLA ignite |
| Flume | 11-50 staff | AI-optimised benchmarking in sales transformation; GSMA client story | Source for Flume |
| Help People Buy | Not known | AI plus human technical sales engine; paid AI for technical sales workshops | Source for Help People Buy |
| MySalesCoach | 11-50 staff | AI agent spots coaching moments in real calls, CRM and inbox, and nudges sellers | Source for MySalesCoach |
| Negotiation Mastery | Not known | AI negotiation coach trained on its own material, offered to organisations | Source for Negotiation Mastery |
| Revenue Storm | 11-50 staff | AI-powered CRM apps for sales coaching and analytics | Source for Revenue Storm |
| Salecology | 11-50 staff | Managed AI prospecting, proposals and follow-up alongside training; client testimonial | Source for Salecology |
| Sales Marvel | 2-10 staff | AI LinkedIn writing tool bundled with membership | Source for Sales Marvel |
| SalesFitness Group | 2-10 staff | Sales performance platform runs on an AI learning platform | Source for SalesFitness Group |
| Scotwork | 51-200 staff | AI-enhanced preparation tool in its post-course toolbox; client case study | Source for Scotwork |
| Sparks Consultancy | 2-10 staff | Builds AI sales agents for clients; reports 30% higher conversion for one client | Source for Sparks Consultancy |
| The Sales Coach Network | 11-50 staff | Revenue Growth Programme includes an AI-enabled toolbox of tools and prompts | Source for The Sales Coach Network |
| Thompson Training and Development | 2-10 staff | Sales IQ: AI call analysis with a personalised report | Source for Thompson Training and Development |
| Total Negotiation Group | 11-50 staff | Partner+ agentic AI platform for FMCG commercial teams | Source for Total Negotiation Group |
Teaches AI as a topic · 18 firms
| Firm | Size | What we found | Source |
|---|---|---|---|
| Andy Preston | 2-10 staff | Paid masterclass, Sales Management in the Age of AI, with AI prompts for leads and follow-ups | Source for Andy Preston |
| Archer Training | 2-10 staff | Adviser CPD programme includes AI-powered sales coaching modules | Source for Archer Training |
| BreakPoint Black | 2-10 staff | Negotiation training covers AI analysis and AI in negotiation planning | Source for BreakPoint Black |
| Brindis (Collaborative Selling) | 2-10 staff | Sells Selling with AI and an AI-amplified accelerator | Source for Brindis (Collaborative Selling) |
| Cegos UK | 11-50 staff | One-day Boosting Sales Prospecting with AI course | Source for Cegos UK |
| Klozers | 2-10 staff | AI Skills for Sales course | Source for Klozers |
| Martin John Training | Solo | Negotiation courses teach preparation and deal value with AI | Source for Martin John Training |
| Masterclass Training | 11-50 staff | 90-minute AI Consequences Workshop on safer, responsible AI use | Source for Masterclass Training |
| Mercuri International UK | 200+ staff | AI for Sales Professionals programme; AI enablement advisory | Source for Mercuri International UK |
| MTD Sales Training | 11-50 staff | Sales training includes its e-learning library, which has courses on using AI | Source for MTD Sales Training |
| Nexus Sales Consultancy | 2-10 staff | Sales training sessions cover using AI, CRM and automation to sell more | Source for Nexus Sales Consultancy |
| Pareto | 200+ staff | Half-day Sales & AI course | Source for Pareto |
| Sales Geek | 51-200 staff | Ran a funded Build Your Own AI Sales Engine workshop | Source for Sales Geek |
| Sales Training International | 11-50 staff | Bespoke AI and Copilot training | Source for Sales Training International |
| salesxcellence | 2-10 staff | AI in sales workshops and an AI Sales Accelerator | Source for salesxcellence |
| Sure Train | 2-10 staff | Bespoke programmes now cover prompting, checking AI output and AI workflows | Source for Sure Train |
| Urban Spark | Solo | AI-powered sales workshop and four-week AI sales accelerator | Source for Urban Spark |
| Winning by Design | 51-200 staff | Sells a paid AI for GTM course; client story on AI call coaching | Source for Winning by Design |
Talks about AI only · 58 firms
| Firm | Size | What we found | Source |
|---|---|---|---|
| Andy Bounds | 2-10 staff | Podcast discussion of using AI in sales | Source for Andy Bounds |
| ASC WebCoach Automotive | 2-10 staff | Social posts about AI; no AI offer found | Source for ASC WebCoach Automotive |
| Auto Motivate | Not known | Promotes AI sales strategies on LinkedIn; no tool or course found | Source for Auto Motivate |
| Bigrock People Performance Solutions | 2-10 staff | Blog posts mention AI tools | Source for Bigrock People Performance Solutions |
| Bruce King | Not known | Commentary on AI versus human expertise | Source for Bruce King |
| Business Coach Scotland | 2-10 staff | Ran a workshop on selling in the age of AI; paid status unclear | Source for Business Coach Scotland |
| Business Negotiation Academy | 2-10 staff | Founder shares a free AI playbook for procurement negotiators | Source for Business Negotiation Academy |
| Buzztastic | 2-10 staff | Founder posts on AI adoption | Source for Buzztastic |
| Chilli Pepper Development | 2-10 staff | Article on AI and the human skills gap | Source for Chilli Pepper Development |
| Core Solutions | 2-10 staff | Founder commentary on whether AI could replace mediators | Source for Core Solutions |
| CW Sales | 2-10 staff | Free guide to AI in sales | Source for CW Sales |
| Derek Arden International | 2-10 staff | Founder posts on using AI for preparation | Source for Derek Arden International |
| Diadem Performance | 11-50 staff | Editorial mentions of AI; AI-named company registered 2025 | Source for Diadem Performance |
| E3 Group | 2-10 staff | Free guidance on AI in sales leadership and AI rehearsal | Source for E3 Group |
| ENS International | 51-200 staff | Free AI negotiation-preparation guide and prompts | Source for ENS International |
| Expression for Growth | 11-50 staff | Posts on how AI-informed buyers change selling | Source for Expression for Growth |
| HappySelling | 2-10 staff | Podcast episode on AI role play | Source for HappySelling |
| Impel Dynamic | 11-50 staff | Article on AI-powered coaching and feedback | Source for Impel Dynamic |
| iNegotiate | 11-50 staff | Lists AI negotiations as a specialty; no course or tool found | Source for iNegotiate |
| Inkwazi Kommunications | 2-10 staff | Company posts on AI aligning revenue teams | Source for Inkwazi Kommunications |
| LDL | 11-50 staff | Blog on how AI tools change clients' view of accountants' value | Source for LDL |
| Linehan Group | 11-50 staff | Founder comments on AI automation | Source for Linehan Group |
| Lucrum House | 2-10 staff | Founder posts on AI-written outreach and human empathy | Source for Lucrum House |
| Monkey's Paw Consultancy | 2-10 staff | Founder posts on making AI useful in sales | Source for Monkey's Paw Consultancy |
| Morton Kyle | 2-10 staff | CRM guide covers AI insights and forecasts | Source for Morton Kyle |
| Negotiated Resolutions | 2-10 staff | Founder features in a third-party AI negotiation course | Source for Negotiated Resolutions |
| New Beginnings Consultation | 11-50 staff | Article on negotiating with procurement AI chatbots | Source for New Beginnings Consultation |
| No Fluff | 2-10 staff | Free AI-dmissions event series for education admissions teams | Source for No Fluff |
| Outperform Training & Coaching | 2-10 staff | Founder posts on using AI to sharpen sales messages | Source for Outperform Training & Coaching |
| Padeda Sales Consulting | 2-10 staff | Articles on AI agents and sales methodology | Source for Padeda Sales Consulting |
| Paragon Sales Solutions | 2-10 staff | Article on AI in telemarketing | Source for Paragon Sales Solutions |
| Pearl Lemon Sales | Not known | Comparisons of AI sales tools | Source for Pearl Lemon Sales |
| Pitch Sales Solutions | 2-10 staff | Digital sales agent service; AI not confirmed | Source for Pitch Sales Solutions |
| Premium Sales Consultancy | 11-50 staff | Commentary on human selling in the age of AI | Source for Premium Sales Consultancy |
| Red Centre Global | 2-10 staff | Free AI negotiation prompts and founder posts | Source for Red Centre Global |
| Rialto Training | Solo | Founder posts on AI-written LinkedIn profiles | Source for Rialto Training |
| Sales: Untangled | 11-50 staff | Articles on AI in sales | Source for Sales: Untangled |
| SalesSense | 2-10 staff | Article on sales skills AI cannot replace | Source for SalesSense |
| Sellex | 11-50 staff | Article on AI analytics and human experience in FMCG sales | Source for Sellex |
| Selling Interactions | 2-10 staff | 2020 white paper on AI's impact on sales forces | Source for Selling Interactions |
| Selling Savvy | 2-10 staff | Free AI prompts for hospitality sales | Source for Selling Savvy |
| Sellology Sales Training | 2-10 staff | Article on AI scenarios as a sales training trend | Source for Sellology Sales Training |
| Sentinel Management Consultants | 11-50 staff | Posts on AI in blended learning | Source for Sentinel Management Consultants |
| SlingshotEdge | 2-10 staff | Positioning on buyer psychology over AI tools | Source for SlingshotEdge |
| Stephen J Brown Consultancy | Solo | Founder posts on AI search for estate agents | Source for Stephen J Brown Consultancy |
| Symco Training | 2-10 staff | Podcast on AI prompts for car dealerships | Source for Symco Training |
| TableForce | 2-10 staff | Podcast and posts on AI in negotiation | Source for TableForce |
| Tack TMI | 200+ staff | Sales page mentions AI changing the B2B seller's role | Source for Tack TMI |
| Templar Advisors | 11-50 staff | Blog on communication skills in an AI world | Source for Templar Advisors |
| The Linked In Man | 2-10 staff | Commentary on LinkedIn's AI writing assistant | Source for The Linked In Man |
| The Message Business | 11-50 staff | No AI sales offer; AI feedback apps listed in its privacy policy | Source for The Message Business |
| The Negotiation Club | 2-10 staff | AI-generated negotiation podcast and free AI articles | Source for The Negotiation Club |
| The Negotiation Experts | 11-50 staff | Article recommending AI for sales tracking | Source for The Negotiation Experts |
| The Sales Trainer | Solo | Founder commentary on AI's limits | Source for The Sales Trainer |
| The Telephone Assassin | 2-10 staff | Human-to-human in a world of AI talk | Source for The Telephone Assassin |
| TLSA Sales Training | 2-10 staff | Articles on procurement AI | Source for TLSA Sales Training |
| Tony Morris International | Not known | E-learning page says salespeople should embrace AI | Source for Tony Morris International |
| Wilson Learning UK | 200+ staff | Guidance on AI and learning transfer | Source for Wilson Learning UK |
No visible AI · 58 firms
| Firm | Size | What we found | Source |
|---|---|---|---|
| 80:20 Training Company | 2-10 staff | No AI found on its website, product pages or recent publishing | Source for 80:20 Training Company |
| Appleton-Bounds Consulting | 2-10 staff | No AI found on its website, product pages or recent publishing | Source for Appleton-Bounds Consulting |
| Boost Sales Academy | 2-10 staff | No AI found on its website, product pages or recent publishing | Source for Boost Sales Academy |
| Brass Tacks Development | 2-10 staff | No AI found on its website, product pages or recent publishing | Source for Brass Tacks Development |
| bridge][ability | 2-10 staff | No AI found on its website, product pages or recent publishing | Source for bridge][ability |
| Centre for Strategic Negotiations | 2-10 staff | No AI found on its website, product pages or recent publishing | Source for Centre for Strategic Negotiations |
| Concordus Consulting | Not known | No AI found on its website, product pages or recent publishing | Source for Concordus Consulting |
| Covato | 2-10 staff | No AI found on its website, product pages or recent publishing | Source for Covato |
| Crimson Peak | 2-10 staff | No AI found on its website, product pages or recent publishing | Source for Crimson Peak |
| Effective Sales | 2-10 staff | No AI found on its website, product pages or recent publishing | Source for Effective Sales |
| Exsellence | Not known | No AI found on its website, product pages or recent publishing | Source for Exsellence |
| Focal Point Negotiation | 2-10 staff | No AI found on its website, product pages or recent publishing | Source for Focal Point Negotiation |
| Hawthorn Business Group | Not known | No AI found on its website, product pages or recent publishing | Source for Hawthorn Business Group |
| Hayward & Partners Training | 11-50 staff | No AI found on its website, product pages or recent publishing | Source for Hayward & Partners Training |
| Hesketh Talking | Not known | No AI found on its website, product pages or recent publishing | Source for Hesketh Talking |
| insight2implementation | Not known | No AI found on its website, product pages or recent publishing | Source for insight2implementation |
| Inspirational Sales Training | 2-10 staff | No AI found on its website, product pages or recent publishing | Source for Inspirational Sales Training |
| Intelligent Dialogue | 11-50 staff | No AI found on its website, product pages or recent publishing | Source for Intelligent Dialogue |
| JVM Consulting | 2-10 staff | No AI found on its website, product pages or recent publishing | Source for JVM Consulting |
| KARRASS | 11-50 staff | No AI found on its website, product pages or recent publishing | Source for KARRASS |
| KSA Learning | 11-50 staff | No AI found on its website, product pages or recent publishing | Source for KSA Learning |
| KT Sales Training and Consultancy | Solo | No AI found on its website, product pages or recent publishing | Source for KT Sales Training and Consultancy |
| Lammore Training | 11-50 staff | No AI found on its website, product pages or recent publishing | Source for Lammore Training |
| MaguireIzatt Partners | 2-10 staff | No AI found on its website, product pages or recent publishing | Source for MaguireIzatt Partners |
| Mark Rhodes / Rhodes2Success | 2-10 staff | No AI found on its website, product pages or recent publishing | Source for Mark Rhodes / Rhodes2Success |
| Marvellous Training Solutions | Solo | No AI found on its website, product pages or recent publishing | Source for Marvellous Training Solutions |
| Mastermind International | 2-10 staff | No AI found on its website, product pages or recent publishing | Source for Mastermind International |
| Maverick Sales Path | Solo | No AI found on its website, product pages or recent publishing | Source for Maverick Sales Path |
| Mybridity | 2-10 staff | No AI found on its website, product pages or recent publishing | Source for Mybridity |
| Natural Training | 11-50 staff | No AI found on its website, product pages or recent publishing | Source for Natural Training |
| Negotiate | 2-10 staff | No AI found on its website, product pages or recent publishing | Source for Negotiate |
| Negotiation Lab | 2-10 staff | No AI found on its website, product pages or recent publishing | Source for Negotiation Lab |
| PMG Partnership | Solo | No AI found on its website, product pages or recent publishing | Source for PMG Partnership |
| Powerup School | Not known | No AI found on its website, product pages or recent publishing | Source for Powerup School |
| Proficient-ly | 2-10 staff | No AI found on its website, product pages or recent publishing | Source for Proficient-ly |
| Proten Sales Development | Solo | No AI found on its website, product pages or recent publishing | Source for Proten Sales Development |
| Pure Blue Ocean | 2-10 staff | No AI found on its website, product pages or recent publishing | Source for Pure Blue Ocean |
| Quantum Coaching and Consultancy | 11-50 staff | No AI found on its website, product pages or recent publishing | Source for Quantum Coaching and Consultancy |
| Rob Moon Training | 2-10 staff | No AI found on its website, product pages or recent publishing | Source for Rob Moon Training |
| SAB Negotiation Group | 11-50 staff | No AI found on its website, product pages or recent publishing | Source for SAB Negotiation Group |
| Sales Blueprint | 2-10 staff | No AI found on its website, product pages or recent publishing | Source for Sales Blueprint |
| Sales Elevate 360 | 2-10 staff | No AI found on its website, product pages or recent publishing | Source for Sales Elevate 360 |
| Sales Psyche | 2-10 staff | No AI found on its website, product pages or recent publishing | Source for Sales Psyche |
| Salescircle | 2-10 staff | No AI found on its website, product pages or recent publishing | Source for Salescircle |
| Salesmaster Scotland | Not known | No AI found on its website, product pages or recent publishing | Source for Salesmaster Scotland |
| SalesVelocity | 2-10 staff | No AI found on its website, product pages or recent publishing | Source for SalesVelocity |
| Scott Roberts Negotiating | Not known | No AI found on its website, product pages or recent publishing | Source for Scott Roberts Negotiating |
| Seren Partnership Negotiation | 2-10 staff | No AI found on its website, product pages or recent publishing | Source for Seren Partnership Negotiation |
| Sightline Consulting | Not known | No AI found on its website, product pages or recent publishing | Source for Sightline Consulting |
| Sitrus Transformations | 11-50 staff | No AI found on its website, product pages or recent publishing | Source for Sitrus Transformations |
| Stand Up Consulting | Solo | No AI found on its website, product pages or recent publishing | Source for Stand Up Consulting |
| Sterling Chase Associates | 51-200 staff | No AI found on its website, product pages or recent publishing | Source for Sterling Chase Associates |
| TalkSales Europe | Solo | No AI found on its website, product pages or recent publishing | Source for TalkSales Europe |
| Task Force Matters | Solo | No AI found on its website, product pages or recent publishing | Source for Task Force Matters |
| That Business Trainer | 2-10 staff | No AI found on its website, product pages or recent publishing | Source for That Business Trainer |
| The Negotiation Lab (life sciences) | Not known | No AI found on its website, product pages or recent publishing | Source for The Negotiation Lab (life sciences) |
| Total Telephone Solutions | 11-50 staff | Says its call-review team is all human | Source for Total Telephone Solutions |
| True Sales | 2-10 staff | No AI found on its website, product pages or recent publishing | Source for True Sales |
How we did this
- Why Skylar published this research
- As the leader in AI roleplay for training companies, Skylar published this research to help the sector move forward. We show how firms use AI, where practice is taking hold, and what evidence training leaders can use to shape their next steps. Our platform turns their methods into branded AI roleplay, with feedback and skill tracking.
- Sample
- 175 UK-based firms whose main offer is sales or negotiation training, from Skylar's October 2026 research. We left out consumer and career-changer academies, generalist training providers where sales is a minor line, and firms that have been absorbed into another firm in the sample.
- Evidence
- Public sources only: company websites, product pages, published articles, LinkedIn and Companies House, reviewed in October 2026. Each firm sits at the highest level with public evidence behind it. Every AI practice, AI course and client-results claim was checked a second time, and so was every firm first placed in the bottom two levels. A firm with no visible AI may still use it privately.
- Client stories
- We count a client story only when it's on the training firm's own site and names AI as part of what was delivered. Results are as reported by the firm or its client, not independently tested.
- Size
- Larger means 51+ staff, from LinkedIn company-size bands, Companies House or the firm's own site. For international firms the band can include staff outside the UK. 16 firms had no reliable size evidence.
- Names
- We name every training firm. We don't name the technology vendors behind their AI. One firm in the sample, Lean 4 Sales, uses Skylar for its AI practice.
- Data
- Entries last checked 27 October 2026. The full dataset is available as a CSV download.