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Skylar + Spotty Elephant
Partner with Andrew Wilcock to transform sales training. Combine proven Lean4Sales methodology with Skylar's AI role-play platform for lasting behavior change.
Most sales teams don't fail because they lack training, they fail because their training doesn't translate into day-to-day behaviour.
A blended approach, combining focused face-to-face sessions with structured coaching and implementation support, works best because it reflects how selling really happens. Salespeople learn something, apply it in a safe Skylar environment (so it doesn't upset your actual customers), review outcomes, and correct what didn't work.
Our roleplay courses create clarity, challenge assumptions, and align the team; the built-in Skylar coaching element reinforces discipline, consistency, and execution over time.
Selling can be broken down into different phases
Planning
Understanding your customers buying process and aligning & improving your sales process.
Finding
New contacts (and helping them find you), accounts, leads and opportunities. Purpose-built Skylar scenarios help schedule appointments through cold and warm calls.
Winning
Helping your prospect make their decision and convert opportunities to orders.
Delivering
Enabling an effective, efficient, and profitable service for you and your customer through good account management.
Keeping
Helping your customer return and become your best unpaid salesperson.
Why combine Andrew's expertise with Skylar?
Proven methodology meets AI practice
Andrew's Lean4Sales framework comes alive through unlimited AI role-play scenarios.
Academic rigor with practical application
Research-backed sales training that reps actually practice and internalize.
CRM-integrated capability building
Connect process optimization with behavioral skill development.
Measurable behavior change
Track how methodology translates into real sales conversations over time.
Scalable coaching
Andrew's insights reach every rep through AI-powered practice sessions.
Long-term transformation
Move beyond one-time training to sustained performance improvement.
How the partnership works
Initial consultation
Andrew assesses your sales process, identifies optimization opportunities, and designs a tailored training approach.
Methodology integration
Lean4Sales framework is configured in Skylar with your specific products, personas, and sales scenarios.
Team training launch
Andrew delivers core methodology training while Skylar provides unlimited practice reinforcement.
Ongoing practice & coaching
Reps practice daily with AI, while Andrew monitors progress and refines approach based on data.
Results measurement
Track skill development, behavior change, and correlation with sales outcomes.
Course Offerings
Open Courses in Daventry
Regular open courses for individuals and smaller teams. Learn alongside other sales professionals in a collaborative environment.
Bespoke On-Site Programs
Organizations with larger sales teams can choose a more bespoke blended programme delivered on-site, tailored to your specific needs.
Great for
Complex B2B sales teams
Organizations selling enterprise solutions needing process optimization and skill development.
Sales transformation projects
Companies implementing new methodologies or CRM systems who need capability building.
Global sales organizations
Teams needing consistent methodology deployment across geographies with scalable practice.
Sales leadership development
Building next-generation sales managers who understand both process and people development.
Meet Andrew Wilcock
Andrew Wilcock is an experienced lecturer and researcher in Sales Management, Global Marketing, and commercial process optimization. He has taught at postgraduate level across institutions including Middlesex University, Coventry University, the German Business School (Tunisia), and WMG at the University of Warwick.
Andrew holds a BSc in Business Administration (USA), an MBA from the University of Leicester, a Cranfield Fellowship in Manufacturing Management, and a Postgraduate Diploma in Sales Management.
Through Lean4Sales and Spotty Elephant CRM, Andrew helps sales teams optimize their processes through CRM systems and AI-driven simulation environments.
Academic Excellence
Experienced lecturer at Middlesex University, Coventry University, German Business School (Tunisia), and WMG at the University of Warwick.
Research Leadership
Research interests include sales-operations integration, non-tariff barriers, and innovation in complex sales environments.
Industry Expertise
Consulting work spans multiple sectors, focusing on sales process optimization and digitally enabled capability development.
Working with Andrew + Skylar
Ready to transform your sales capability ?
Partner with Andrew Wilcock to combine proven methodology with AI-powered practice.