For field marketing agencies

AI role-play training for field teams

With Skylar, brand ambassadors practice pitches, objections, and tough customer questions with AI—until they're campaign-ready, not just briefed. See who's ready before they're in-store.

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The training gap every field agency knows

Old Way

Training is a PDF, a Zoom call, and hoping they paid attention

You find out who wasn't ready when the client calls to complain

Seasonal staff need the same 2-hour briefing every time they return

New Way

Reps practice real scenarios with AI until they pass—not until the Zoom ends

See exactly who's ready before they're in-store

Returning staff refresh in 15 minutes and pick up where they left off

How Skylar gets your field team campaign-ready, fast

01

Upload your brand briefs and product info

Skylar learns your client's messaging, product features, pricing, and key objections—one upload captures everything your reps need to know.

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02

Reps practice real scenarios until they get it right

Product pitches, customer objections, competitor questions, pricing conversations—your team practices the hard stuff before they represent your client's brand.

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03

See who's ready before they're in-store

Know exactly which reps have mastered the brief and who needs more practice. No guesswork—just data on who's campaign-ready.

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Practice scenarios built for field marketing teams

The exact conversations your reps face in-store every day

Product Pitch

Customer asks 'What makes this different from the one I already use?' Rep needs to nail the value proposition without reading from a script.

Pricing Objection

Customer says 'That's expensive—the other brand is cheaper.' Rep needs to defend premium pricing confidently.

Competitor Question

Customer asks 'I heard [Competitor] is better for X.' Rep needs to handle competitive positioning without badmouthing.

Out-of-Stock / Substitution

Promoted product is out of stock. Rep needs to offer alternatives while keeping the customer engaged.

Sampling Conversation

Customer takes a sample but seems hesitant. Rep needs to convert interest into a purchase conversation.

60%
Time saved vs. Zoom briefings
80%+
Training completion rate
48 hours
Campaign-ready in

What field marketing leaders say

"We went from 'I hope they read the brief' to 'I know they can handle it.' That confidence changes everything before a big activation."

Barbara Marciniak

Barbara Marciniak

Director of Operations, SAVOIR Group

"Our seasonal staff used to need the same 2-hour briefing every summer. Now they refresh in 15 minutes and they're ready. Game changer."

Fábio Miranda

Fábio Miranda

Director of Operations, POP Trade Marketing

"When a client asks 'How do you train your reps?', I used to scramble for an answer. Now I show them the Skylar dashboard. We've won pitches because of it."

Andy Chow

Andy Chow

Sales Operations, ActionLink

Questions from field marketing agency teams

How does Skylar integrate with our existing training process?

Skylar complements whatever you're doing today. Share your brand briefs, product info, and key scenarios—we build AI practice modules that sit alongside your Zoom calls or PDFs. Reps get the context from you, then practice the application with Skylar.

Can we deploy Skylar across multiple campaigns and clients?

Yes. Each client campaign gets its own AI scenarios built from their specific brief. Your reps practice the right content for the right campaign, and you can track readiness by client, campaign, or team.

How do we prove training completion to clients?

Skylar provides a full audit trail: who trained, when, what they scored. Export reports for client QBRs, pitch decks, or award submissions. No more screenshotting WhatsApp chats to prove you briefed the team.

What scenarios can reps practice?

Any conversation they face in the field: product pitches, pricing objections, competitor questions, out-of-stock handling, upselling, customer FAQs. We build scenarios from your actual brand briefs, so reps practice what they'll really encounter.

How long does onboarding take?

2-3 days from kickoff to first reps practicing. You share the brand briefs, we build the scenarios. No complex integrations or IT involvement needed.

Can we customize scenarios for different brands and campaigns?

Absolutely. Each client gets tailored scenarios reflecting their brand messaging, product features, competitive positioning, and common objections. A Dyson activation looks different from a whiskey sampling—and your reps practice accordingly.

How is this different from sending a PDF or running a Zoom briefing?

PDFs are passive—you hope they read it. Zoom briefings are one-way—you hope they remember it. Skylar is active practice: reps say the words out loud, get feedback, and repeat until they're confident. You see who passed before they're in-store.

What does it cost for a field marketing agency?

We price per campaign or per rep, depending on your model. No long contracts—scale up for a big activation, scale down between campaigns. Pricing aligns with how you bill clients, so it's easy to pass through or build into campaign budgets.

Can reps practice on mobile between store visits?

Yes. Skylar is mobile-first. Reps can practice on their phone during travel, breaks, or downtime. Sessions are 10-15 minutes—designed to fit around fieldwork, not require a desk.

How do we track which reps are ready and which need more coaching?

Skylar shows you exactly who's completed training, what they scored, and where they struggled. Before a campaign launches, you can see at a glance who's ready to go and who needs a quick call. No more guessing.

Stop hoping. Start knowing.

See how Skylar helps field marketing agencies train campaign teams faster and prove training quality to clients.

Try Skylar for Free
Speak to Founders