For estate agent trainers

AI role-play for estate agent training

Skylar gives estate agent trainers AI role-play that extends workshops, proves ROI, and justifies premium pricing. Your methodology—delivered at scale.

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Trusted by sales teams at innovative companies

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The ceiling every estate agent trainer hits

Old Way

Your time is the product

One-and-done projects

"The team liked it"

New Way

Your methodology is the product

Long-term partnerships

"Your Chelmsford branch improved 34%"

Hear from our clients

How Skylar helps you deliver better results for estate agencies

01

Skylar learns YOUR methodology

One upload captures your estate agent training framework and transforms it into AI practice scenarios—turning your IP into a scalable product

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02

Adapt to each agency in minutes

Customize buyer personas, negotiator objections, and property scenarios in 2 minutes per client—bespoke delivery without bespoke hours

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03

Prove impact and keep clients longer

Negotiators practice continuously across branches, giving you the data to prove "Sarah improved 34% on fee defence and Tom's closing rate jumped 28%"—the renewal conversation writes itself

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The Playbook

5 ways estate agent trainers are using AI right now

1. Make Workshops Interactive

Turn "listen and learn" into "learn and do"—before anyone leaves the room.

Teach your fee defence framework. Then have reps practice with an AI buyer while you're still there. Debrief live: "Here's how Sarah handled 'your competitor charges 0.75%'."

They use your framework while it's fresh, while you can coach in the moment.

Estate Agent Example:

Scenario: Fee negotiation. AI plays a vendor saying "The agent down the road only charges 0.75%. Why should I pay you 1.25%?" Rep practices handling it. Gets scored. You pull examples and coach live.

Revenue angle: You're no longer selling "a workshop." You're selling interactive training with scored feedback. Different category, different price point.

2. Prove ROI with Analytics

Extend the engagement beyond the workshop. Reps get 30-90 days of practice access. You see who's completing scenarios and who's improving.

Walk into renewal conversations with: "Your Chelmsford branch improved 34% on objection handling. Here are the reps who still need work on fee conversations."

That's a renewal conversation, not a justification.

Estate Agent Example:

After your valuation conversion workshop, reps practice: handling "we're not ready to sell yet", price reduction conversations, qualifying chain position and motivation. You see: Branch A completed 85% of practice. Branch B only 20%.

Revenue angle: Post-workshop practice can be bundled as a premium tier (+20-30%) or sold as a standalone add-on. Either way, it creates recurring touchpoints and data that drives renewal.

3. Offer Paid Assessments

Before you prescribe training, diagnose the problem. Run an AI assessment that shows exactly where the team is strong and where they're struggling.

No more free discovery calls that go nowhere. The assessment is the product—and it naturally points to the work you do.

Estate Agent Example:

Assessment scenarios: Opening call handling, explaining fees and terms, qualifying buyer motivation, handling "we'll think about it". Scorecard shows: "Team strong on rapport, weak on fee defence and closing."

Revenue angle: A diagnostic can be £1,500-2,500 as a standalone product. Or a lower-cost "assessment fee" that credits toward training. Either way, you're no longer giving away your diagnostic expertise for free.

4. Custom Scenarios Without Custom Hours

Every agency wants training that feels tailored to them. Their areas. Their property types. Their competitors. Their fee structure.

With Skylar, your methodology stays the same—but the AI generates scenarios using their specific context. Customisation without the hours.

Estate Agent Example:

Your fee defence framework is consistent. But the scenario says: "You're calling a homeowner in Sevenoaks who's had a valuation from Savills already. They quoted 1%. Your agency charges 1.5%. Go." Feels bespoke. Takes you minutes, not hours.

Revenue angle: Customisation becomes a line item you can charge for—without the prep hours. A £2,000 customisation fee that takes you 30 minutes instead of a full day changes the maths on every deal.

5. "Always-On" Coach Access

Your best clients want more of you between sessions. Their reps have questions. Managers need reinforcement. But your calendar is full.

Build a lightweight AI coach trained on your methodology. Reps can ask questions 24/7 and get answers grounded in your frameworks.

Estate Agent Example:

Rep asks: "How should I handle a vendor who wants to overprice by 20%?" AI responds with your specific approach—not generic advice.

Revenue angle: This one's still evolving. Most value comes from retention (stickier clients) and differentiation (stands out in proposals). Bundle it into premium offerings rather than pricing it standalone.

Experimental — coaches are testing this now

How AI practice changes the game for coaches

You know there's a ceiling. The question is whether you break through it—or stay under it.

Differentiate

"My training includes AI practice between sessions"—stand out from 20+ coaches selling similar methodologies.

Prove ROI

Actual skill improvement data, not satisfaction surveys. Show clients exactly how their team improves.

Build stickier contracts

Ongoing practice creates recurring touchpoints and justifies long-term partnerships.

Scale without hiring

Deliver to more agencies without cloning yourself or maxing out your calendar.

Command premium pricing

Interactive training with scored feedback is a different category from passive workshops.

Practice scenarios built for estate agents

These aren't generic sales role-plays. They're the exact conversations your clients' reps face every day.

Fee Negotiation

Vendor says "Your competitor charges 0.75%. Why should I pay you 1.25%?"

Price Reduction

Vendor has been on market 8 weeks, overpriced by 15%, refuses to budge.

First-Time Buyer

Nervous buyer, chain-free, needs guidance on process.

Investor Buyer

Numbers-focused, wants yield data, comparing 3 properties.

Viewing Feedback

Getting honest feedback after a viewing that went quiet.

1,500+
Calls Completed Weekly
75
AI Personas Based on Real Buyers
1,000+
Mistakes in Real Calls Avoided

What Our Customers Say

"Never had I seen a team putting so much effort in training on their own"

Jay Edilin

Jay Edilin

Senior Director, Wove

"I wish I had this when I started"

Hans Eldblom

Hans Eldblom

SDR, Databricks

"My team can now practice without me. What a time-saver!"

Marcus Holloway

Marcus Holloway

Senior Director EMEA, Pinnacle

"Thanks to Skylar, our new hires are making me look like an amateur - and I'm the one who wrote the sales playbook!"

Morten Hagen

Morten Hagen

Head of Sales, SAM Labs

Questions coaches ask

Do I need to be technical to use this?

No. We handle the setup. You focus on your methodology. If you can describe your framework, we can turn it into practice scenarios.

How do my clients' reps access it?

Web-based platform. Reps get a login, complete assigned scenarios, and you see their progress in a dashboard. No apps to install.

Can I brand it as my own?

Yes—we offer white-label options so the practice platform carries your branding, not ours.

What does it cost?

Depends on your model—per-seat, monthly licence, or revenue share. Book a strategy session and we'll map out what makes sense for your business.

How is this different from Rightmove Hub or other estate agent training?

Those are content platforms—videos and compliance modules. Skylar is practice. Reps have actual conversations with AI buyers and get scored feedback. It's the difference between watching a YouTube video about swimming and getting in the pool.

What if I already have my own training content?

Perfect. Skylar doesn't replace your methodology—it extends it. Your frameworks, your talk tracks, your approach. We just make it practicable.

Ready to break through the ceiling?

Book a 30-minute strategy session. We'll map your current business model and show you which plays fit best.

No pitch. Just a conversation about where AI can plug into what you already do.

Try Skylar for Free
Speak to Founders