· Mike Davies · Sales Leadership · 2 min read
AI in Sales Isn't Coming. It's Already Here - The 2025 Sales Leaders Guide to AI
Discover how AI is transforming sales operations across 9 core GTM areas. Our comprehensive guide helps sales leaders cut through the noise and implement AI solutions that deliver real results.
AI in Sales Isn’t Coming. It’s Already Here.
AI’s no longer hype, it’s quietly transforming sales in ways that are tangible, tactical, and hard to ignore. While boards are leaning in fast, many sales leaders are still stuck in the fog: unsure where AI fits, under pressure to move, and worried about falling behind teams already automating at scale.
That’s why we built the Sales Leaders Guide to AI (2025). It’s designed to cut through the noise and help GTM leaders take action without second-guessing.
So what’s inside?
We break down nine core GTM areas, from prospecting and coaching to forecasting and retention, and show where AI is solving real problems.
Each section’s grounded in real-world use cases with example vendors who are delivering results (with no paid placements).
A few highlights:
Instead of slow, manual segmentation, tools like Clay and Crayon help pinpoint ICP shifts with real-time data.
6sense and SalesAPE use intent signals and conversational AI to unearth qualified leads and automate outreach.
Our own tool, Skylar, helps reps sharpen their objection handling with AI-powered roleplays and built-in coaching feedback.
For forecasting, platforms like Clari and Aviso move you beyond gut feel by flagging deal risks using real pipeline signals.
And in customer success, Gainsight and ChurnZero analyze usage and sentiment to predict churn before it happens.
Bottom line?
You don’t need to reinvent your whole sales engine, you just need to spot the friction and apply the right tools to clear it. This guide was built to help you do just that.
